Case Study · Shipped
Purple Patch
Editorial design for an endurance-coaching brand.
- Role
- Graphic Designer
- Deliverables
- Graphic Design, Print
- Outcome
- Editorial e-book design to position brand in corporate coaching.
- Website
- purplepatchfitness.com
Case study in progress. Reach out if you’d like a walk-through before it’s written up.
About Purple Patch
Most endurance training plans are built for athletes with unlimited hours, forcing busy professionals to choose between real performance and the rest of their lives. Purple Patch is an endurance coaching company founded by IRONMAN master coach Matt Dixon, delivering a proven methodology across endurance, strength, nutrition, and recovery. Its coaches have guided world champions and Olympians while serving thousands of time-starved amateurs and executives through online programs, squads, and training camps.
The Problem
TODO.
Key Design Decisions
TODO
Tension.
TODO.
The Work
TODO — print spreads, typography studies.
Outcome
TODO.
What's Next
TODO.